Monday, July 22, 2024

Weet-Bix introduces new breakfast cereal

Weet-Bix has launched Weet-Bix Bites Coco Crunch, a wholegrain breakfast cereal with choc pieces.

Now on shelves, the new product is expected to become a family favourite, offering a “convenient and affordable” breakfast option that strikes the “perfect balance” between health and taste.

“We know Australians don’t get enough of their grains and cereals from wholegrain or high fibre foods, but Weet-Bix Bites Coco Crunch provides a delicious breakfast cereal option with 74% wholegrains that’s high in fibre,” says Jessica Ferguson, Accredited Practising Dietitian (APD) at Sanitarium Health Food Company.

“With a four-star health rating, it’s also high in iron, folate, and vitamins B1, B2, and B3, and [is] a source of protein. Weet-Bix Bites Coco Crunch provides nutritional benefits that families have come to expect from Weet-Bix.”

Weet-Bix Bites Coco Crunch is now available at Woolworths and independent supermarkets. The product will also be ranged by Coles from next week.

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