Weis has developed a “warm-hearted” solution for winter snackers, the Weis Bar Sweater.

According to the brand, eating ice cream in winter is a bold move.

“Especially when it’s a Weis bar, the ice cream that comes without a stick and demands to be held like a tiny, delicious ice brick,” it says.  

“So, this year, Weis has developed a warm-hearted solution to a very cold problem. Introducing the Weis Bar Sweater – the world’s most unnecessary yet totally genius invention: a miniature knitted jumper designed to keep your hands warm while eating a Weis bar.” 

To celebrate World Ice Cream Day (21 July), Weis is teaming up with grocery delivery platform MILKRUN for a Weis Bar Sweater giveaway.

On 18 July, Australians will be invited to comment ‘SWEATER’ on MILKRUN’s Weis Sweater competition post on Instagram for a chance to claim their free Weis Bar Sweater, no purchase required.