Whittaker’s chocolate lovers can now expect to see the distinctive Rainforest Alliance frog seal on the entire range of 116 products.
The chocolates that are crafted with Ghanaian cocoa beans is now 100% Rainforest Alliance Certified™.
Previously, Whittaker’s had Fairtrade certification for its two top-selling products, 5-Roll Refined Creamy Milk and 72% Dark Ghana 250g blocks. These blocks will be some of the first products to feature the new packaging with the seal.
“The Rainforest Alliance model means the significant additional investment we’re making in using only 100% Rainforest Alliance Certified Ghanaian cocoa beans benefits cocoa farmers in Ghana specifically, complementing our other initiatives to build direct relationships with the farmers we buy cocoa beans from,” explains Whittaker’s co-Chief Operating Officer, Matt Whittaker.
“These initiatives are another step forward in our journey to deliver on our commitment under the World Cocoa Foundation’s Cocoa & Forests Initiative to full traceability of all the cocoa beans we purchase by 2025.”
Rainforest Alliance is an NGO that, like Fairtrade, provides independent third-party certification to ensure cocoa farmers follow strict standards for sustainable agriculture, which is important due to the ongoing environmental and social challenges that need to be addressed in the global cocoa supply chain.