Friday, July 26, 2024

Wild turkey: greatness isn’t pretty

wild turkey new packaging - march 2016To coincide with the Australian release of its new glass and new-look RTD packaging, Wild Turkey Bourbon has launched a new marketing campaign, including a new TV commercial, with its iconic turkey as the central focus, the essence and symbol of bold-spirited conviction for the brand.

Wild Turkey Bourbon Marketing Director Nicole Stanners says the campaign, based on the concept ‘Greatness isn’t pretty’, emphasises substance over style “being the quality and authenticity of the liquid in the bottle captured by the brand’s tagline, ‘Aged longer. More character’, and the craftsmanship, dedication and commitment by our master distillers Jimmy and Eddie Russell and their team in ensuring the brand consistently delivers on its quality promise”.

The new Wild Turkey focuses heavily on sport and has a national outdoor campaign going on throughout the first half of the year in addition to TV, digital and social media over the next 12 months.

Highlights of the new marketing campaign include broadcast sponsorship of NRL Friday Night Footy, Sunday’s Wide World of Sports and mid-week sports updates on the Nine Network, sponsorship of AFL broadcasts across weekends on the Seven Network and live Fox Footy broadcasts every Thursday, in addition to online sponsorship and 12-month sponsorship of ESPN’s NFL, NBA, MLB, EPL, X games and more.

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