Woolworths is introducing more than 70 convenient new fresh meal solutions, promoted as ideal for midweek dinners or entertaining.
With the Woolworths Cook range, the retailer hopes to help customers save time on winter-warming dishes over the cooler months.
Director of Buying Paul Harker says Woolworths has put customer feedback at the heart of its new winter range, with customers saying they’re looking for convenient and affordable options.
“But they’re also looking for larger portion sizes, so we’ve increased the size of several lines like our stir-fry and introduced hearty dishes for roasting, offering better value for families or for entertaining,” he says.
“Whether it’s a mid-week dinner or a weekend spread, these new products remove the time-consuming prep so customers can get straight to cooking and spend more time with family and friends.”
‘Simply cook and enjoy’
Among the range is Slow Cooked Chinese BBQ style Pork with Char Siu Sauce and Butterflied Pork with Smoky BBQ Marinade.
Both are pre-marinated and portioned so customers can “simply cook and enjoy”.
Roasts also feature in the new range. These include Boneless Rolled Chicken Roast with Lemon, Garlic, Thyme and Sourdough stuffing and Beef Rump Mini Roast with Mustard and Herb.
Further highlights, noted by Woolworths, include flavours inspired by international cuisines, like a Butter Chicken Curry Kit, Vietnamese Yellow Pork Curry Kit.
For bigger families
To cater for families with more members, a wider range of crumbed chicken varieties will be added to shelves, such as Bulk Chicken Burgers (1.5kg) and Bulk Chicken Schnitzels (1.5kg).
Customers will also find Southern Style Chicken Pops, Mexican Style Chicken Kiev Bites and Southern Style Chicken Portions.
For Meze-style and entertaining spreads, customers can enjoy both vegetarian and meat options, such as Mushroom Arancini, Zucchini Fritters and Corn Fritters, all made with Australian-made ingredients, and Beef Kofta using 100% Australian beef mince.
Meals for strength
Also new and exclusive to Woolworths in store and online is a range of Strength Meals Co products in the fresh ready meals and soups department.
This high protein range, says Woolworths, makes healthier and fresh options more convenient for customers who lead active and fast paced lifestyles.
Dishes in the Strength Meals Co line include Lemon Pepper Chicken, Spinach & Ricotta Tortellini and Pulled Beef Lasagne, as well as a variety of soups, such as Beef Pho and Chicken Laksa High Protein Soup.