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WHAT’S NEW A FYNA SORT OF LIQUORICE Roll down memory lane, says Fyna Foods, and enjoy a pack of “traditional liquorice bites, with a new improved softer liquorice recipe – the way liquorice used to be”. The Traditional Liquorice Bites 250g from Fyna Superior Liquorice Co are said to be plant based and made with premium natural Australian ingredients. They’re also claimed to contain “only” 79 calories per serve. In addition to the traditional flavour, the bites are available in Milk Chocolate Liquorice and Milk Chocolate Raspberry. HERB-INFUSED BEVERAGE WITH FRUIT FLAVOURS Rekorderlig Cider launched its latest innovation, Botanicals, last month, claiming it delivers the “perfect blend of citrus, fruit and botanicals”. It combines a herb-infused savoury alcoholic beverage with “delicate and gentle” fruit flavours. “There’s been growing demand in Australia for complex flavours,” Rekorderlig Cider Brand Manager Elle Lewis said, adding that Botanicals “provides health conscious consumers with alternative beverage options, containing only 80 calories per 250ml serve”. The new product is available in Peach-Basil and Grapefruit- Rosemary flavours. MR LEE’S EXPANDS INTO INSTANT CONGEE Mr Lee’s Pure Foods is launching its new range, Mr Lee’s Congee, this winter. The savoury instant rice porridges are said to be ready within only three minutes and made with authentic Asian-style flavours, natural ingredients and a unique four-grain blend. They’re also claimed to be low in sugar and made with “absolutely no nasties”. The range (RRP $4 per cup) is available in Original Congee Porridge and Chicken Congee Porridge flavours. FLAVOURED MILK MINUS THE ADDED SUGAR Dairy Farmers has launched a variety of no-sugar-added flavoured milks. The Dairy Farmers Classic products – available in NSW, Victoria, Queensland and South Australia – have been launched in Chocolate No Sugar Added 500ml and Strawberry No Sugar Added 500ml. With a Health Star Rating of 4.5, the new products are said not only to “taste great,” but also provide “healthy options”. The launch is being supported by outdoor advertising, creative POS displays and public relations. MAY, 2020 RETAIL WORLD 23