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DELI & SMALLGOODS HOW TO DELIVER THE From premium offerings to product education, there are many ways in which a retailer can deliver a convenient and engaging smallgoods category. BTy Nicholas Rider. he smallgoods catgeory in the Australian grocery market is worth about $2 billion, with growth tracking at 3.9 per cent (Nielsen Scan MAT data to 23/2/20, supplied by Don). The pre-pack segment is driving growth in the catgeory. Up $70.1 million (7.5 per cent) in the latest year, it accounted for 77 per cent of the value growth. While the deli category is said to play a key role for retailers in terms of winning in fresh and helping to differentiate themselves, it’s down 6.3 per cent in volume, with growth at one per cent in value. 40 RETAIL WORLD MAY, 2020 (small)goods