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PANTRY PROTEIN AND PANTRY MAKE FOR A GOOD COMBO With the rising consumer interest in healthy products and cooking and baking, as indicated with the Nielsen data, it’s unsurprising that KOJA Protein Pancakes, which are promoted as adding to or increasing daily protein intake counts, are making it into household pantries. “The product has seen a surge in sales over the past few months for customers looking for that easy cafe experience while at home,” KOJA founder Kate Johansson told Retail World. The company distributes the pancakes to IGA, select Coles stores in Victoria, some independent supermarkets, and online. Before the pandemic, the brand was growing steadily, Ms Johansson says. “Now, with greater awareness and trial of the pancake range, sales are significantly ahead of budget and continue to increase month on month, with customers proving to be extremely loyal,” she said. “The reason for this is partly that \[the pancakes\] make for an easy, delicious, healthy and nutritious brunch or snack at home, but also because the brand makes use of social media and interacts with consumers, particularly the younger generation. “Saturday mornings in isolation are no longer a lonely experience when you’re on KOJA’s Instagram. ‘Show us how you pancake’ is a regular weekend theme on the brand’s social media account, with customers sharing their favourite pancake toppings and favourite additions to KOJA’s Protein Pancakes.” Ms Johansson says the company’s marketing focus is “almost entirely focused on digital marketing right now, as it finds it’s the best way to reach the right customers in the current market conditions.” 50 RETAIL WORLD SEP, 2020