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RETAIL COACH DATA CAN DELIVER YOUR DREAMS In his new book, the business coach who was one of the key figures in launching IGA stores in Australia guides retailers with tactics they can use over 30 days to start rising out of the pandemic-created hole and heading for prosperity. BWy ActionCoach business coach Chris Mackey ould you board a plane to fly overseas knowing that the pilots have little or no data on where to go, the air speed, and the fuel level? The answer is clearly no: you wouldn’t entrust your life and your family’s lives in that situation. Without data, you’re flying blind. Data gives you choices, and having options gives you balance in your life. But what’s even more important is to understand the data and know what to do with it. In the 21st century, we’ve finally realised that data is the real superpower of this world. The foundation of any business is its data. But, when it comes to your business, it’s a case of ‘we hope we’re OK’. The retail food and beverage business is a lot more than just opening doors and having the lowest prices. You’re the second best in the customer’s eyes. The reality is that many, if not most, independent retailers cannot win on price. The retail business is an ever- changing sector and someone running it on hope alone will struggle to keep up. A clear understanding is crucial in retail. As of August 2020, while most retailers are struggling to keep up with the changing times, others have made more than they make in five Christmas weeks. Data and its understanding make all the difference. As an ActionCoach business coach, I help find margins where the margin is so incredibly tight that businesses thought they couldn’t expand. My new book, Cashing Out with Confidence, will help you understand the retail business; understand different business models; uncover margins; increase choices where you think you have none; and develop momentum. You can understand data and expand your retail store in a way you didn’t know was possible. The keys to retail business are the public and the people that work in it. This book will enable you to build a competent team and encourage you to influence people uniquely and differently, based on your business. Freedom from all the jobs in a modern retail store comes from you learning new leadership skills and mastering how to inspire your team to follow you and eventually act on their own. ‘Culture trumps strategy every time’ is a quote I often think of, and it’s true. This book will enable you to create a culture that will adapt to change and build momentum all on its own. The purpose of this book is to enable you to find: • Balance – have the life you love. • Freedom – develop a team that works so you don’t have to. • Profit – with serenity, forward momentum, and confidence. This book will complete the business you started, give you the confidence to make decisions, and help you acquire the skills you need to make strategic decisions and confidently execute a plan for your business to create new choices and opportunities. You’ll need some essential tools in your shopping cart when it comes to creating choices. This book will guide you to find: • A plan to follow so you know how you’re performing. • Mastery of your business foundations. • A dashboard that feeds your data and allows for informed choices. Selling a business for a massive profit is something most owners aspire to achieve. The potential buyer of your business will pay a premium for a company that can adapt to change. This book will help you build the confidence to say, ‘Come and let me show you how this business works’ – with a big smile. Cashing Out with Confidence is backed with 45 years of experience, instilled and refined, to enable you to propel your retail business to new heights and allow you to do it confidently. Cashing Out with Confidence is available with an RRP of $7.80 plus shipping ($2.20) and tax (10 per cent). Available for purchase here. ActionCoach business coach Chris Mackey. VISUAL No Help, No ‘WOW’ No Choices Data Stability Confidence to grow a Retail Business Freedom, a team that “works”, so you don’t have to Balance, have the life you love No Momentum, No Certainty A living culture Adaptability to your customers Sell your business for a massive profit $ “Create a culture that will adapt to change and build momentum all on its own.” 76 RETAIL WORLD OCT, 2020