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SUMMER ENTERTAINING A SUMMER 2020, more so than any other year, will be an incredible time to unite. The way in which we entertain has changed completely this year, with consumers and businesses having to think of out-of-the-box ways to have fun and socialise with one another. This month, Retail World looks at business insights during the summer period, changes in sales, and the obstacles businesses will face this silly season. By Emily Devon. 52 RETAIL WORLD NOV, 2020 like no other