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THE BEVERAGE GUIDE ECONOMIC AND SOCIAL REPAIR FOR DRINKS INDUSTRY One of the greatest challenges facing the drinks industry today and throughout the critical festive and summer period is how, in uncertain, fragmented times, to adapt business and operating models that support a recovery. By Australian Beverages Council CEO and International Council of Beverages Associations Asia Pacific Regional Director Geoff Parker. “As the drinks manufacturing and supply industry continues to adapt to the challenges caused by the pandemic, the industry will continue to be focused on more efficient use of resources through more sustainable practices and by minimising its environmental footprint.” 60 RETAIL WORLD NOV, 2020