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THE BEVERAGE GUIDE DRIVING SUCCESS Summer is often seen as the time for beverages to truly shine. This season, despite the continuing impacts of Covid-19, won’t be any different. BTy Nicholas Rider. his summer arrives during a time of uncertainty that has dominated 2020. Various restrictions and border closures still in effect around the country are expected to impact a season in which travel and celebration are typically paramount. Beverage suppliers and manufacturers are nevertheless optimistic about the coming months, with a range of NPD, campaigns and suggestions for retailers. Read on to find out what you, as a retailer, can do with your beverages offering this summer. TO PAGE 68 66 RETAIL WORLD NOV, 2020 summer beverage