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THE BEVERAGE GUIDE FROM PAGE 68 mood support”. All are claimed to be free from artificial colours, flavours, perseverative and synthetic herbs. “We’ve been really heartened by the positive response to Doctor V both in Australia and overseas,” Ms Holden said. “Consumers are ready for healthier alternatives, and we’re seeing that in every other category. “We knew Doctor V would change the way people viewed energy drinks, but we didn’t quite anticipate how important immunity would become to our story. Immunity is the number one priority for consumers in food and drink now, and will remain top of mind into the future.” Level looks to new horizons More than 700,000 bottles of Level Lemonade are said to have been sold since the range was introduced last year by Level Beverages, which has recently launched a new variant of the better-for- you lemonade, Lemon & Raspberry, into Euro Garage and Caltex outlets. Promoted as low in sugar, Level Lemonade’s new flavour and existing range are claimed to contain 160mg of magnesium and 100 per cent of the recommended daily vitamin C intake. Level Beverages Managing Director Chrish Graebner says the flavour and crave factor of this range of drinks make it stand out from other wellbeing options in the market today. “I like to think of it as the angel on one shoulder telling you to pick the good- for-you option, and the Devil saying ‘just indulge when you’re at the fridge’,” he said. “The beauty of these drinks is now you can have your lemonade and drink it too.” He adds that the company is excited about the Lemon & Raspberry addition. “The current line-up has performed well and with the warmer months now TO PAGE 72 “We’ve worked with specialist doctors and naturopaths to create a product that not only boosts energy, but takes a broader view of improving people’s health, rather than detracting from it.” The four drink products are claimed to contain ingredients that strengthen immunity and are designed to address different health, productivity, and wellness goals. The range includes Brain Storm for “faster and clearer thinking”, Siberian Rush for a pre-workout beverage, Bender Mender for “faster recovery”, and Karma for a “gentle energy lift and 70 RETAIL WORLD NOV, 2020