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THE BEVERAGE GUIDE FROM PAGE 77 either out of necessity or out of choice, our research brought to life some hard-hitting realities of what it means to be someone who follows a dairy-free lifestyle today,” he said. “With our new Up&Go Dairy-Free, they don’t need to compromise: it contains all the goodness of original Up&Go and the same great taste.” Up&Go Dairy Free is available now in the flavours of Choc Ice and Vanilla Ice in “leading” supermarkets. Relaxation and indulgence over coffee FreshFood, whose brands include The House of Robert Timms and Bushells, is recognised among its many loyal customers for its quality and consistency, says Business Director Karen de Leeuw. She adds that the business aims to deliver innovative solutions that refine the industry with freshness, integrity and leadership. “Since 1883, Bushells Coffee continues to be enjoyed by Australians of all ages,” Ms de Leeuw said. “This iconic brand is stocked nationwide and remains one of Australia’s most trusted coffee brands, famous for providing locally roasted quality coffee.” She boasts that The House of Robert Timms “has been an Australian symbol for quality for over 70 years”. Coffee was roasted and supplied to troops during World War II, with operations continuing to this day at the Concord facility in Sydney’s inner west, she adds. “It’s an everyday luxury for the aspirational spirit, where quality is not a choice; it’s a necessity,” she said. “It’s the perfect cup, from our house to yours.” In terms of category challenges, Ms de Leeuw notes strong support recently for private label products. “As a brand, our challenge is to ensure we connect with the consumer so as to pursue them to pick up our offering,” she said. “We’ve recently undergone a packaging refresh for The House of Robert Timms, which has resulted in a fresh new look and feel. “For Bushells Coffee, we have significant commitment to the ‘Driver Reviver’ program, as a national sponsor for the past 20 years, as well as a community partnership with Ronald McDonald House Charities.” Looking to summer sales, Ms de Leeuw says seasonality plays no significant role in the consumption of coffee. “Coffee is more of an everyday necessity,” she said. “Coming up to the summer period and specifically the time where families spend more time together on holiday, it’s about relaxation and indulgence. Through our social media, we provide inspiration and creative ideas that can be tried out at home and shared at key gatherings.” Box set of ‘natural’ cocktail mixers In recent months, Chilli Marketing has launched its new range of zero- alcohol cocktail mixers, Box Mixers, which are claimed to be made from all-natural ingredients. Promoted as a first of their kind to be available in Australian supermarkets, Box Mixers are said to be crafted to make drinking cocktails at home “simple and convenient”. The product is available from Woolworths throughout Australia. “While cocktail mixers in various formats and styles have been available from bottle shops for a number of years,” Chilli Marketing co-founder Christian Barton said, “we’re excited and proud to be leading a new category in grocery, with an Australian made and owned cocktail mixer that’s low in sugar, vegan friendly and gluten free.” Box Mixers’ range of non-alcoholic cocktail mixers, according to Mr Barton, have been crafted to enjoy regardless of weather or season. 78 RETAIL WORLD NOV, 2020 “Whether it’s a cosy night in with friends and \\\\\\\[Box Mixers\\\\\\\] Espresso Martinis, or a weekend barbecue in the sunshine with our Classic Margaritas, we’re ready to go whenever you are,” Mr Barton said. “All you need to do is shake the bottle, add your favourite spirit, shake over ice and serve. “Each bottle makes 10 cocktails, so it’s