Page 45 - Retail World March 2021

DAIRY CASE EXPAND Yoghurt with a protein count that counts In this offering from The Yoghurt Shop, “quality” hand strained Greek yoghurt is topped with “artisan honey-spiced granola” sourced from Sydney’s Sonoma Bakery. The Yoghurt Shop’s triple straining method provides the highest protein count of any yoghurt on the market in Australia, the brand claims. This product features packaging claimed to extend the shelf life beyond the brand’s usual range. Cold coffee brew that cuts out dairy Califia Farms XX Espresso Cold Brew Coffee is promoted as containing less sugar than traditional flavoured milks and being completely dairy free. According to Califia Farms, the product is made from 100 per cent arabica coffee beans sourced directly from farmers themselves. The cold brew process, says the brand, creates more antioxidants and less acidity than hot brewed coffee, for a “smoother tasting” and “refreshing” cold brew. Califia Farms XX Espresso is sold in the fridge at Woolworths and independent supermarkets nationally. Protein for performance in a snack pack Primo has recently launched Roar Protein, a “performance-snacking” range that is said to cater to the needs of consumers looking for a convenient snack pack with contents high in protein. Available in the cheese snacking aisle, Roar Protein’s “convenient” snack pack contains four different varieties. The product is claimed to contain 15g of protein from meat, cheese and nuts. Daring to disrupt with novel flavour Dare Peanut Butter Latte features a “unique” blend of Robusta and Arabica coffee and fresh milk, with a “deliciously smooth” peanut butter flavour. According to the brand, data recently released from Nielsen ScanTrack (MAT 3/1/21) showed peanut butter to be Australia’s favourite spread by volume sales, making it a “no-brainer collaboration”. “Dare Peanut Butter Latte gives people a novel, unique flavour to choose from when looking to get the mental fix they need to be at their best,” Bega Dairy and Drinks Head of Marketing, Milk Beverages, Anne Dowsley said. “This disruptive flavour is new to the iced coffee category, so we’re expecting a very positive response from iced coffee devotees looking for an exciting pick me up.” Yoghurt campaign’s fruity creature feature Yoplait’s ‘Really Real Fruit’ campaign follows a collection of fruity creatures each on their own adventure as they instinctively migrate towards their Yoplait pack. Characters, including a strawberry fox and mango echidna, have been crafted out of the fruits that go into the Yoplait range, celebrating the “real fruit” in its products. The campaign features the core Yoplait range, Petit Miam pouches, and Yoplait Balance, which launched in independent grocery in February. MAR, 2021 RETAIL WORLD 43 your range