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NEWS COLES LAUNCHES ‘TOGETHER TO ZERO’ STRATEGY Coles has a new and refreshed sustainability strategy as part of its plan to be the most sustainable supermarket in Australia. The ‘Together to Zero’ strategy will begin with targets to further reduce Coles’ greenhouse gas emissions, with the retailer committing to 100 per cent renewable electricity and setting a course to net zero greenhouse gas emissions. The targets under its ‘climate change position statement’ are: • To deliver net zero greenhouse gas emissions by 2050. • For the entire Coles Group to be powered by 100 per cent renewable electricity by the end of FY25. • To reduce combined Scope 1 and 2 greenhouse gas emissions by more than 75 per cent per cent by the end of FY30 (from a FY20 baseline). Scope 1 covers direct emissions from owned or controlled sources, while Scope 2 covers indirect emissions from the generation of purchased electricity, steam, heating and cooling consumed by the company. The new targets are said to be “brought to life” in Coles’ newest sustainability concept store at Moonee Ponds in Melbourne. Coles Group Steven Cain says ‘Together to Zero’ underlines the company’s commitment to work together with all stakeholders towards net zero greenhouse gas emissions. “A key part of our ambition to be Australia’s most sustainable supermarket will be reducing our environmental impact, and we have a responsibility to help create a better Australia for future generations,” he said. Additionally, Coles Group has signed an agreement with Lal Lal Wind Farms near Ballarat, Victoria. This, it says, will further increase Coles’ renewable electricity to 45 per cent of total consumption by FY23. From July 2022, Coles also plans to source more than 90 per cent of its Queensland electricity requirements from renewable sources. ‘Together to Zero’ involves a long-term aspiration towards zero emissions, zero waste and zero hunger, the retailer says, adding that it is committed to helping customers understand which package they can and can’t recycle, by displaying the REDcycle recycling logo on Coles brand products. Coles’ partnerships, it says, help Australians in need while driving improved sustainability outcomes, including through food donations equivalent to more than 138 million meals since 2011. Lal Lal Wind Farm, Yendon, Victoria. Coles Moonee Ponds has natural green walls. SA FAMILIES STAR IN FOODLAND CAMPAIGN Customer experience agency KWP! has captured ‘Foodland family’ stories for a new advertising campaign, after a 2500km journey across South Australia from Port Lincoln to Pooraka by plane, tuna boat, buggy, tractor, oyster boat and car. The Foodland campaign comes as South Australia’s largest independent supermarket chain embarks on a $251 million expansion program to open 25 new stores, revamp 47 and create 2500 new jobs over the next five years. The campaign showcases the next generation of ‘Foodland family’ members from 38 families, including those of prominent South Australian enterprises such as San Remo, Kytons Bakery and Paris Creek Farms. “We travelled across the width and breadth of South Australia to capture the family of families behind the Foodland family, sharing our proud history of supporting local farmers and producers,” Foodland Supermarkets CEO Franklin dos Santos said. “Foodland is part of the fabric of South Australia. We have more stores than any other brand, employ more than 6000 South Australians and our retailers are the centre of the local community in suburbs and towns around the state. “My satisfaction comes from serving my community. We support sovereign manufacturing and jobs in SA and the nation at large.” KWP! Group Creative Director Joshua Fanning says this campaign presents the journey of great South Australian food from paddock to store – from the sea to the shelf and from the fields to the fridges. “The campaign is a celebration of real people and great food, and evidence of the positive role Foodland plays in the economy of South Australia,” he said. The campaign features in outdoor media activations – tram, static and digital billboards, bus shelters and bus backs – as well as across catalogues, stores and social. 8 RETAIL WORLD APR, 2021