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2020 Shop! Marketing at Retail Award winners continued ELFie with Santa – Neat Agency for Retail First Swarovski ‘Naughty or Nice’ Vending Machines – Neat Agency for Swarovski Swarovski ‘Naughty or Nice’ Vending Machines – Neat Agency for Swarovski Cadbury Halloween 2020 – XPO Brands for Mondelēz BARE Hygiene – DisplayWise Nescafe Gold 2019 – XPO Brands for Nestlé Australia Ferrero Australia – Nutella x Smeg Winter Campaign – The Mix Agency for Ferrero Australia Red Bull Music Motel – Red Bull with Boo Group Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – POP This for Revlon Australia Milo Winter 2019 – XPO Brands for Nestlé Australia Cadbury Halloween 2020 – XPO Brands for Mondelēz How IKEA Inspired Australians to Renovate – Traffik for IKEA EVENTS CATEGORY GOLD SILVER BRONZE Covid-Safe Retail Continuity Product Experiential Occasion-based Shopper Campaign Campaign Response to a Covid-19 Changing Shopper FROM PAGE 16 the Centrum Printing Produced in ANZ Award is aimed at fostering home- grown design and manufacture, in acknowledgement of the upheaval caused by the Covid-19 pandemic – the Covid-Safe Retail Continuity Product and Campaign Response to a Covid-19 Changing Customer categories. XPO Brands earned the Gold for Campaign Response to a Covid-19 Changing Customer, Red Bull and Boo Group, Silver, for Red Bull Music Hotel. XPO Brands and Nestlé also performed strongly when it came to Experiential, winning in the category for Nescafe Gold and Milo Winter. 2020 Shop! ANZ Pinnacle Award winners Digital In-store, Mobile, Social & Online Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – POP This for Revlon Australia Swarovski ‘Naughty or Nice’ Vending Machines – Neat Agency for Swarovski Spark Virtual Store – Raydar for Spark Sales Promotion Ferrero Australia – Nutella x Smeg Winter Campaign – The Mix Agency for Ferrero Australia Swarovski ‘Naughty or Nice’ Vending Machines – Neat Agency for Swarovski The Lost Shipment – Devil’s Corner – Brown Family Wine Group with Traffik Integrated Path to Purchase Campaign Swarovski ‘Naughty or Nice’ Vending Machines – Neat Agency for Swarovski Gillette Skinguard ANZ Launch – Tag for Procter & Gamble Huggies – Hug It Forward – Raydar for Kimberly-Clark Environmental Stewardship 1/6th Pallet – CHEP Australia with Nestlé Australia Billy and Margot Petbarn Pallet Display – IVE Group for Real Pet Food Milky Bar Whirl Dress Up Kit – ABBE Corrugated with Indicia Worldwide for Nestlé Retail marketing’s new symbol of excellence: the Point trophy In 2020, Shop! ANZ took the decision to say goodbye to the Cigar Shop Indian trophy that has served as the symbol of retail marketing excellence for the past 21 awards programs. Contemporary and culturally sensitive, the Point trophy is visually inspired by the exclamation point used in the Shop! logo and links the exclamation point of Shop!’s name and the Retail Marketing Awards’ foundations in the ‘point’ of purchase industry. The internal shape of the new trophy is a cut out to form the Shop! exclamation point, and creates a space to hold its sleek proportions, while the ‘spine’ prominently showcases winner category and details. About Carla Bridge Carla Bridge is General Manager of not-for- profit retail marketing association Shop! ANZ (formerly POPAI). Shop! provides a range of membership services for retailer marketers in addition to the annual Marketing at Retail Awards. Carla has more than 15 years’ experience in the Australian retail and FMCG industries. Before joining Shop! ANZ, she was head of media and communications at the Australian Retailers Association. About Shop! ANZ Formerly known as POPAI, Shop! is the only global, not-for-profit industry association exclusively advocating for excellence in shopper marketing and retail experience. With 20 offices covering 45 countries and more than 1700 member companies worldwide, Shop! brings global best practice intelligence, resources, recognition and networks and to our members. For more information, visit popai.com.au AWARD Best Design & Innovation WINNER People’s Choice Best Shopper Experience Best Display Tom Harris Retail Marketing Award (Best in Show) Australia Post – Spread the Merry – Dashing Group for Australia Post Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – POP This for Revlon Australia Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – POP This for Revlon Australia Allen’s Modular Snake Unit – Indicia Worldwide with id8 Studio for Nestlé Australia Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – POP This for Revlon Australia APR, 2021 RETAIL WORLD 19