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COMPANY PROFILE FOR 70 YEARS FreshFood is an Australian beverage supplier with its coffee brands including, among others, Bushells, Picco, Europa and The House of Robert Timms, which is celebrating 70 years of operations in 2021. “Our manufacturing facility is based in Concord, in Sydney’s inner west, where coffee has been manufactured for many decades for the Australian and export markets,” Business Director Karen de Leeuw said. She says the business was acquired from Unilever in 1998 by a family based in Singapore, “who value heritage brands and quality products, and continued to build on the strengths of the Robert Timms brand, carrying forward the promise of Robert Timms Jr, that if he could, he would personally sign every bean roasted”. By Emily Devon. Ms de Leeuw emphasises that the team takes pride in delivering quality products “from sourcing the best beans, to the blending, roasting, tasting and testing to ensure we deliver on our taste promise”. “Having been part of the Australian landscape over many decades is testimony to the brand’s strength and loyalty.” Birthday milestone for key brand This year, The House of Robert Timms is 70 years old. “This is a celebration of Australian ingenuity, grit and entrepreneurship,” Ms de Leeuw said of the FreshFood key brand’s milestone. “Having been part of the Australian landscape over many decades is testimony to the brand’s strength and loyalty.” Ms de Leeuw continued: “Our philosophy is that The House of Robert Timms coffee is an everyday luxury for the aspirational spirit, where quality is not a choice; it’s a necessity.” FreshFood produces coffee in different formats, including instant, roasted and ground, liquid, and its own “unique” coffee bags. “The House of Robert Timms has become known as the single-serve expert,” Ms de Leeuw said, “not only in terms of instant coffee, but also, especially, for coffee bags. “Coffee bags are a perfect innovation in that \\\[they’re\\\] perfectly pre-portioned quality serves resulting in consistency in cup. They’re individually sealed for freshness and very portable. It’s a no-mess, no-fuss solution in a complicated world.” Although you may not have heard of FreshFood Services, there’s no doubt you would recognise one or more of its coffee brands. 28 RETAIL WORLD APR, 2021