Page 53 - RW-APRIL-2021

The gift box giving season To add to its Easter range, Cadbury is also producing a Cadbury Caramilk Gift Box at 150g, which is ‘tipped to be a crowd please’ (RRP $10 at Woolworths). Additionally, a big, bright 186g Cherry Ripe Gift Box will also be available for consumers (RRP $7.50) at Coles. Having a bar of Nutella Ferrero’s Nutella B-ready is already popular in Europe for on-the-go snacking occasions, according to the confectioner. “Nutella B-ready takes the unique Nutella taste into bar format, giving convenience retailers an attractive, lighter addition to the current Chocolate offering” the Ferrero team said. The Nutella B-ready (RRP $2) is available from supermarkets, general retailers and convenience stores across Australia. Easter line-up choc-full Cadbury is welcoming a suite of new products from three fan-favourite brands – Caramilk, Cherry Ripe and Mini Eggs. Consumers will now get the chance to indulge in a golden blend of caramelised white chocolate, available in a 125g Cadbury Caramilk Bunny (RRP $4.10) at Coles. The Cadbury 125g Bunny will also be available in two additional flavours: Mint Chip and Cherry Ripe. All Cadbury Easter products are available from all leading supermarkets and independent retailers. Berry sour then berry sweet Sour Patch Kids has launched its latest sour flavour: Berry. “Fun, soft and chewy, Sour Patch Kids’ latest iteration – Sour Patch Kids Berry – is packed full of sour then sweet goodness. These berry-licious buddies are a party in the mouth, with a pucker-worthy punch,” the team at Sour Patch Kids said. The new flavour (RRP $4) is available in major supermarkets and independent retailers in 170g and 220g packs. Turning baking to gold Cadbury is giving Aussies a new way to enjoy Caramilk, and a new way to bake. The chocolate, which is a blend of caramelised white chocolate, has a “smooth creamy texture”, says the Cadbury team. The new baking chips are available in leading Australian supermarkets (RRP from $6). Freddo fights on for the endangered “Freddo is disappearing again, so his frog friends don’t have to,” Cadbury said. For the second year in a row, an endangered real-life frog will replace the chocolate frog, in the hope of encouraging consumers to find out more and motivating them to urge action. The Spotted Tree Frog and Northern Corroboree Frog ‘Freddos’ will be available at leading Australian supermarkets and independent retailers. CONFECTIONERY APR, 2021 RETAIL WORLD 51