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HEALTH & BEAUTY success of influencer engagement for beauty. I think we’ll see a push towards an increasing digital beauty industry, which is now heavily influencing how consumers engage with health and beauty brands and retailers.” Ms Hanger says Garnier aims to “play a key role in helping consumers live more sustainably” citing examples of how the company is meeting consumer trends – “evidenced by our newest launches such as Micellar Reusable Eco Pads, which are packaged inside a 100 per cent recyclable cardboard box and each pad can be washed up to 1000 times”. “We’re also bringing in products that contain recycled plastic instead of virgin plastic,” she said. “For example, our hew Hair Foods Shampoo and Conditioner bottles are made of 50 per cent recycled plastics. Not only this, but later in the year we’re also releasing a product, that contains the greenest packaging we’ve had yet, consisting of a cardboard tube.” With all the NPD at Garnier, what is its advice to retailers for improving the health and beauty space and offerings in-store? Ms Hanger points out that with the “sheer number of beauty products in today’s stores” this can be overwhelming for the customer, so “helping consumers choose the right products is a huge opportunity for retailers” – in particular, “harnessing digital to create an improved in-store experience”. “Product information, ingredient transparency, and education are all key factors to assisting shoppers in their decision journey, which can be achieved through digital tools at the shelf,” Ms Hanger said. “The development of ‘virtual try-on’ tools in make-up and hair colour or skin diagnosis apps can provide individualised suggestions mirroring the traditional try-on or beauty adviser advice.” She continued: “Another thing we can improve is our online presence. With the rise of online shopping, it’s crucial that we help consumers navigate our products online through engaging pack shots, how-to videos, and application shots, as well as education to help them build their beauty bag through add-on purchases.” A health and beauty ‘chameleon’ According to G&M Cosmetics Global Sales and Marketing Manager Rebecca De Castro, when it comes to health and beauty, “consumers are looking for clean, fresh, green health and beauty skin-care products” that are priced reasonably. “Consumers are also now educated on ingredients within their products more than ever,” she said. G&M Cosmetics was founded in 1996 by Zvonko Jordanov five years after he arrived in Australia from Macedonia. He identified a gap in the health and beauty market to manufacture good quality, affordable products and create dedicated ranges formulated without harsh chemicals, suitable for sensitive skin, eczema prone skin and delicate baby skin. “We’ve also noticed the importance of products being tied to certain governing bodies,” Ms De Castro said, adding that G&M’s Dr. V brand is a sponsor of Eczema Association Australasia, and its P’URE Papayacare is certified natural under ACO Certification’s COSMOS cosmetics standards, “giving consumers peace of mind knowing only natural ingredients are used within these products”. “G&M Cosmetics has also recognised the increase in vegan and cruelty-free beauty,” she continued. “The P’URE Papayacare and Kakadu Plum Collection brands are both registered vegan by the Vegan Society and proudly cruelty free.” With increasing variety within health TO PAGE 58 APR, 2021 RETAIL WORLD 57