Page 59 - RetailWorld-May2021-Tobacco-Updated

Continuing the conversation from Retail World’s Australian made feature in our January/February issue, we look at the variety of methods being implemented by businesses to both promote and source locally produced goods. By Nicholas Rider. Local at the heart of Foodland The South Australia-based Foodland brand is synonymous with supporting local, says CEO Franklin dos Santos. “It’s at the heart of what we do,” he told Retail World. “At every opportunity, we buy and support local fresh produce and brands. We’re committed to helping local farmers, small suppliers and South Australian manufacturers. “It’s at Foodland that many local brands get their first opportunity to be stocked on shelves across our 96-store network.” Discussing the impacts of Covid-19, Mr dos Santos says the pandemic has changed shoppers’ buying behaviour, with Foodland noting a “real shift”, not only across its own land stores, but across the retail industry. “People want to shop and support local and Australian made products,” he said. “Our shoppers are engaging in, and actively contributing to, ways that we’re supporting our local communities, whether it be local suppliers, grass roots community clubs or helping those in need.” Earlier in the year, Foodland launched its ‘Great Food Lives Here’ campaign, showcasing the next generation of Foodland family members from 38 families, including South Australian “icons” such as San Remo, Kytons Bakery and Paris Creek Farms. “We travelled across the width and breadth of South Australia to capture the family of families behind the Foodland family, sharing our proud history of supporting local farmers and producers,” Mr dos Santos said. “Foodland is part of the fabric of South Australia. We have more stores than any other brand, employ more than 6000 South Australians, and our retailers are the centre of the local community in suburbs and towns around the state. “My satisfaction comes from serving my community. We support sovereign manufacturing and jobs in SA and the nation at large.” Joshua Fanning, Group Creative Director for SA-based advertising and marketing company KWP, says the Foodland campaign tracks the journey of South Australian food from paddock TO PAGE B THE MARKETPLACE A TRUE PASSION FOR LOCAL MAY, 2021 RETAIL WORLD A