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THE BEVERAGE GUIDE FROM PAGE 46 Keeping tea healthy, sustainable and ethical Commenting on changing lifestyles in Australia, Dilmah Senior Executive Manager John Trovato points to a greater focus on natural, health and wellness. “Sustainability is also a key change in consumer behaviour,” he said. “As \\\[consumers\\\] increasingly embrace social causes, they seek products and brands that align with their values.” Dilmah addresses this behaviour in a variety of ways. “Dilmah founder Merrill J. Fernando has dedicated 70 years of his life to tea,” Mr Trovato said. “He has mastered the art of tea making. He guides his family business with pride, passion and care. Our founder’s dream was to offer his tea, grown and packed at source, direct to the world. “After nearly four decades spent in overcoming the obstacles he faced as he sought to offer the first genuinely ethical tea brand, he succeeded in 1988, and his earnings fulfil his pledge to make Dilmah a business that’s a matter of human service. “\\\[Dilmah’s\\\] MJF Charitable Foundation offers dignified and sustainable empowerment to thousands of less privileged children \\\[and\\\] women, while Dilmah Conservation focuses on the conservation and culture, as well as the restoration of sustainable agriculture. These humanitarian and environmental efforts benefit Dilmah workers and their families as well as the wider community in Sri Lanka and elsewhere.” Discussing consumption, Mr Trovato says that while tea is consumed year- round, his company attracts sales increases of about five to 10 per cent in the winter months. “During this period, we increase our stock weight by additional weeks to ensure we have sufficient stock,” he said. In the coming months, Dilmah will launch a range of new products. “The breadth of range is across multiple facets – that is, convenience, health and wellness, and sustainability,” Mr Trovato said. “The new products will be available in the major supermarkets post-May.” Broth & Co: we’re making healthy fun Broth & Co co-founder Nellie Procopiou says a “steaming cup” of bone broth is the latest health trend in grocery, adding that this “health and wellbeing booster” is a great beverage alternative. “Aussies are into healthy lifestyles, and people are looking at healthier options as well as supporting Australian products,” she continues. “This has created a highly engaged audience in healthy food and drinktrends. “Covid-19 has been a unique catalyst, driving the global ‘food as medicine’ movement mainstream and into the independent supermarkets.” Broth & Co’s “sipping friendly” Bone Broth is available in shelf stable liquid and powder forms for “on-the-go convenience”. “Broth & Co is a 100 per cent Australian owned company producing healthy and flavourful options for the whole family, manufactured in Australia from Australian natural ingredients,” Ms Procopiou said. “Because we want healthy drinks and food to be fun, we’ve created 11 tasty options in our bone broth range, such as our Pho Bone Broth liquid.” In recent months, Broth & Co has launched its “passion project”, IQ.N Intelligent Nutrition. The brand’s Collagen Beauty offering includes Healthy Glow Collagen Beauty Powder (claimed to be made with grass-fed beef collagen) and Skin Glow Marine Collagen Beauty Powder to use for a “refreshing” drink, plus a range of natural bars. Looking at the cooler months ahead, Ms Procopiou says Broth & Co will be bringing a “warm hug” to winter. “Although bone broth is consumed throughout the year,” she said, “it does lend itself to the colder months and we capitalise on that with promotions to improve the retailer margins and drive sales.” Just one cup is an instant warm hug Nutrient dense bone broth available in ready-to-use liquid or powder. Simmered for 24 hours, convenient for busy lifestyles, Australian made and manufactured. Australian Grass Fed Beef and Free Range Chicken Gluten Free No Added Salt team@brothandco.com.au 1300 704 000 brothandcoAU 48 RETAIL WORLD JUN, 2021