Page 24 - Retail World Tob - May 2020

WHAT’S NEW PLANT-BASED BROTHS FROM VEGETA Vegeta is now offering a range of plant-based broths said to be made in Australia with all-natural ingredients and no added MSG, while being free of gluten. The range is claimed to provide benefits such as no added preservatives and being free from artificial colours or flavours and non-GMO. The broths, says Vegeta, were created exclusively for the Australian market and the Australian consumer. “We’re seeing higher demand for plant-based products, providing a premium product to inspire the chefs at home that will bring out the flavour in meals,” the brand said. “Vegeta plant-based broths will cater to consumers that enjoy living a healthy vegan lifestyle.” The plant-based broths are now available nationally in 500ml pouches with an RRP of $5. DORITOS MOUNTAIN DEW FLAVOUR A ‘GLOBAL FIRST’ Doritos Mountain Dew combines the “refreshing taste” of Mountain Dew soft drink with the “iconic crunch” of Doritos corn chips in a limited- edition snack offer. “We’re excited to be launching this global first for Doritos here in Australia,” Doritos Brand Manager Eric Burke said. “To create this unique flavour, we partnered with our beverages and research and development teams to ensure we got the flavour just right, and we think our consumers are going to love the result.” The launch is being supported through a social and digital campaign, as well as in-store activations with “eye-catching” point of sale. A GOURMET SOUTH AUSTRALIAN SOUP POWERED BY SOLAR The South Australian Gourmet Food Company has introduced a soup range said to be produced by solar power. In addition to the company’s “high-tech” factory using solar power, it has also reduced its water consumption – through new machinery – by 90 per cent in the last year. The South Australian Gourmet Food Company’s range of soup is available in a variety of flavours: Tuscan Tomato & Basil, Creamy Chicken & Sweetcorn, Classic Italian Minestrone, and Creamy Pumpkin. They retail for $2.70 per 450g pouch. PERKII ADDS APPLE GINGER PROBIOTIC DRINK Apple Ginger is the latest probiotic drink flavour from Perkii, claimed to be made with more than one billion probiotics. The Perkii range features the new flavour along with Strawberry Watermelon, Mango Passionfruit, Forest Berry and Tropical Splash flavours. Perkii is said to be made with one of the world’s most researched probiotic strains, Lactobacillus casei. The launch of Apple Ginger has been supported with product sampling, on-shelf POS, digital activation and exclusive ecommerce promotions. 22 RETAIL WORLD MAY, 2020