Page 51 - Retail World Tob - May 2020

EXPAND YOUR RANGE Home fragrances ‘naturally exotic’ Air Wick has launched a new sub-brand, Botanica by Air Wick, which it describes as “a curated collection of nature-inspired fragrances infused with exotic natural ingredients responsibly sourced from around the world”. Featuring “planet conscious packaging”, the sub-brand is marketed as a mindful investment in style, suitable for consumers looking to refresh their homes with scents inspired by mother nature. The new range is available in the scents of Fresh Pineapple & Tunisian Rosemary, Caribbean Vetiver & Sandalwood, Island Rose & African Geranium, Vanilla & Himalayan Magnolia, French Lavender & Honey Blossom, and Moroccan Mint & Pink Grapefruit. HOUSEHOLD The Botanica by Air Wick range is found in all major supermarkets (RRP $7.50-$16.50). Dettol offers Parent Approved range The Dettol Parents Approved range of hand washes and shower gels are claimed to have simplified formulas and be free from harsh chemical residues, parabens, dyes and synthetic fragrances, suitable for all ages over three years. The range also offers a bar soap said to be free from harsh chemical residues, containing natural lemongrass oil. Promoted as making life easy for parents, all ingredients are listed on the liquid hand wash and shower gel alongside their purpose, with their reason for being included shown clearly. “Aesthetically pleasing transparent packaging” and “clear formulas”, according to Dettol, “bring to life” the range’s free-from benefits, while also offering a versatile product choice for contemporary kitchens and bathrooms. MAY, 2020 RETAIL WORLD 49