Tuesday, August 9, 2022

XXXX unveils carbon neutral alcohol-free beer

XXXX has launched a carbon neutral alcohol-free beer, XXXX Zero.

Promoted as an Australian first, XXXX Zero is an “easy drinking” lager made with “premium” Australian barley, offering the “same, classic malt flavour and clean aftertaste from the XXXX range”. The product has been brewed with Nelson Sauvin hops which gives a “slight aroma and crisp finish”.

XXXX says the new addition has been created for beer lovers who are looking to moderate their drinking and make a more sustainable beer choice.

“We’re excited to be adding an alcohol-free option to the popular XXXX range,” says XXXX Brand Director Chris Allan.

“Over our 144-year history, XXXX has continued to evolve to meet changing consumer tastes.

“We’ve taken time to create a product that not only talks to a new generation of discerning drinkers but also gives a XXXX about the environment, as Australia’s first carbon neutral certified alcohol-free beer.”

With the certification of XXXX Zero, a Climate Active spokesperson notes XXXX’s parent brewer Lion continues to be part of an ever-growing network of organisations taking climate action and working within their sectors to drive change.

“It’s great to see new carbon neutral products emerging in the market, providing more sustainable options for consumers,” says the spokesperson. “Reducing emissions is a shared responsibility and it is encouraging to see Australian brands like XXXX doing their bit.”

XXXX Zero is available in 330ml bottles to purchase in liquor stores and pubs in Queensland. A six-pack retails for $12.

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