Coca-Cola Amatil has launched a new-look Mount Franklin’s still water range, with a new bottle design featuring modern, clean lines and a unique shape that celebrates its content – Australian spring water of exceptional quality and purity.
The new bottle delivers a distinctive and premium look with fluid curves evoking water and movement, with the shape also fitting smoothly and comfortably in the hand.
At the same time, the bottled water brand is revealing a fresh and modern visual identity across the entire Still and Lightly Sparkling ranges, designed for extra stand-out on-shelf and in line with its premium positioning. The new look builds on the Mount Franklin heritage and key brand assets.
The activity will be supported by a multi-phased nationwide marketing campaign.
High impact out-of-home advertising will launch this month, followed by an integrated marketing campaign leading into summer 2015 to drive visibility and awareness for Mount Franklin.
“Mount Franklin is a loved and trusted Australian brand and has been keeping Australians hydrated and refreshed for over 20 years,” CCA Brands Group Marketing Manager Victoria Fraser said.
“We are committed to offering consumers a premium bottled water experience and helping to drive incremental value for our customers. We will also significantly increase our media investment in the Mount Franklin brand, by 30 per cent versus 2014.”