eftpos’ new digital identity solution, connectID, is expanding its trial of a digital age verification process for purchasing alcohol online. The expanded trial comes ahead of the NSW Government’s legislation that commences in July next year and requires consumers to verify their age before they’re able to purchase alcohol online.
The initial trial involved connectID, global Identity Service Provider Yoti and Sydney based specialist craft beer retailer Beer Cartel supported by technology partner MyIntegrator, to successfully demonstrate end-to-end transactions, with auditable age verification. The expanded trial will now involve additional online liquor merchants and further Identity Service Providers, including Australia Post
Retail Drinks Australia, the national industry body for the retail liquor industry, is a partner in the trial. CEO Michael Waters says the industry body is pleased to be working collaboratively with partners on this ‘industry-first’ age verification pilot for same day online alcohol sale and delivery.
“[It] seeks to strike the right balance between good regulation and the freedom to retail responsibly,” he says.
eftpos’ Entrepreneur in Residence Rob Allen says the solution makes it simple for consumers to identify themselves, while also helping alcohol merchants meet their compliance obligations.
“connectID is collaboratively working with state governments, industry associations, businesses and online merchants to simplify and manage a range of customer identity needs and requirements, helping solve compliance requirements for many different sorts of businesses,” he says.
eftpos began its new digital identity solution, connectID, mid last year, with the aim of making it easier for Australians to share, store and receive personal identity information online.
While connectID securely facilitates the identity verification or data exchange, it does not store the identity data. Identity service providers store consumer identities and take responsibility for providing this secure information only under the consent of the identity owner.
