After years in the making, Doritos has today launched ‘Test Flavour 855’, a bold new limited edition mystery flavour which could see one lucky Australian win $10,000.
Doritos engaged in an extensive and top secret testing process with the taste, smell and crunch of the mystery chip put under the microscope.
To celebrate the launch, Doritos has announced a Trans-Tasman competition inviting consumers to guess the identity of the mystery flavour, with all correct guesses going into the draw to win $10,000.
Doritos R&D Director Anna Lowndes said “Doritos is known for its adventurous flavours. Test Flavour 855 delivers an unexpected taste sensation that is bold and will be sure to keep you guessing.”
“The unique testing process means that only a few people from Doritos know about the secret recipe including the food scientists and one culinary expert. We’re so excited to finally unveil it to Australians and can’t wait for the guessing games to begin.”
The Doritos Test Flavour 855 is available at all good retailers. Consumers can enter the competition at doritos.com.au/boldflavour or via the QR code on the back of the pack.