Following the successful launch of its street food seasonings range, McCormick foods has once again partnered with BrandOpus in the Australian market, to redesign its slow cooker and produce partner recipe base ranges.
The redesign comes at a pivotal time as the recipe base category continues to grow and consumer interest in cooking and eating at home fuels demand for these “flavourful and easy to use” products.
“Consumers are embracing everyday adventure and exploration in the foods they eat, with health and well-being continuing to play an important role in the family meal occasion,” according to BrandOpus.
“The pack design is centred around the ellipse symbol, used across multiple global markets, to bring a celebration of movement and energy to the herb and spice category. The pack design taps into this desire for cooking adventure, with rustic textures and an upbeat photography style to stimulate the senses.”
The portfolio has been realigned to enhance shop-ability with range navigation being signposted via protein (chicken, beef or lamb) or if the product is a vegetable side using bold yet earthy tones.
McCormick Foods Managing Director Paris Golden comments: “Recipe bases are the ideal life-hack for today’s busy consumer. Our partnership with BrandOpus has allowed us to bring excitement and colour to the category, and we’re thrilled that we can help Australian families to eat well, put food on the table that everyone will enjoy, and leave more time for what’s really important in life.”
The new design is currently rolling out in Woolworths Supermarkets and selected independents across Australia and New Zealand.
