The Australian Made Campaign’s flagship event, Australian Made Week, is returning next month.
Taking place 15-21 May, this year’s event will be backed by new ambassador and former Australian tennis player Ash Barty. She will highlight how seeking out and buying products bearing the Australian Made logo supports local growers, producers and businesses and benefits the Australian economy.
Ms Barty says buying goods and produce made in Australia also comes with an added feel-good factor.
“There are so many benefits to buying Australian made, including creating and supporting local jobs and boosting the economies of cities and towns where the goods are produced,” she says.
“There’s a huge amount of choice when it comes to local goods, plus you can buy with confidence knowing that goods carrying the Australian Made logo have been grown and manufactured locally to Australia’s high standards.
“I grew up on some iconic Aussie brands, so I’m incredibly excited to have this opportunity to be part of the Australian Made campaign and spread the word about homegrown favourites and newcomers. Having travelled the world, I feel so much pride in our country and the high-quality goods it produces.
“Nothing would make me happier than knowing my involvement in Australian Made Week had encouraged people to support our wonderful country.”
The Australian Made Campaign says the latest figures from Roy Morgan Research show Australians are “as committed as they’ve ever been” to supporting local manufacturing and production.
Four in five (86%) respondents say buying Australian is important to them, while 67% state they ‘often’ or ‘always’ buy Australian-made products.
Impressively, adds the organisation, 99% of the respondents aged 18 and over are aware of the Australian Made logo.