Food for Health founder Narelle Plapp shares how shopper insights will fuel the next phase of growth for the Australian made and owned brand.
Launching in retailers nationally from April is an updated look for Food for Health that has been a pioneer in the health food category 15 years ago.
Ms Plapp shares the rationale for the change. “Our strategy is to widen shopper appeal as we expand beyond our heartland of meeting dietary needs. Last year we launched our healthy mainstream mueslis in the main breakfast aisle and there is more exciting news to come in the pipeline”.
She added, “Shopper data showed that our target market wanted impactful, modern design cues and clear health benefits communicated on pack.”
Health will always be at the centre of Food for Health’s ethos. The brand refresh is an exciting update but something that won’t change is Narelle’s commitment to nutritious ingredients and no nasties in her products, according to the brand.
The fresh new pack design has been created to maximise shelf stand out and shopper appeal. It will be rolled out across Food for Health’s muesli and clusters breakfast range, as well as fruit free bars and probiotic balls in the snacking category.
For more information on products and to find Food for Health stockists, visit foodforhealth.com.au, facebook.com/foodforhealth or @lovefoodforhealth on Instagram.