Ski D’Lite has made it even easier for Aussie families to enjoy a healthy start to the day, relaunching the popular yoghurt range with 25 per cent less sugar. To mark the release of the new formulation, Ski D’Lite has kicked off a branded content campaign titled ‘Practically Perfect’ that explores Aussie mums’ quest for parenting per fection, showcasing mums that are doing a mighty good job raising happy, healthy kids, juggling work, home, kids, social commitments and family.
The 90-second clip is being rolled out via a combined communications program with broad reach, from blogger and influencer relations to a media partnership with Kidspot and targeted Facebook advertising.
