UK retailer Morrisons has expanded its partnership with online food delivery market-place Just Eat to include groceries from its supermarkets as well as deliveries from its cafes and Morrisons Daily convenience stores.
The partnership was initially rolled-out to Morrisons Cafes in 2022, followed by 60 Morrisons Daily convenience stores in December 2023, and today serves almost 700 Morrisons Dailys. Now, on-demand delivery from Just Eat will also be available from 380 Morrisons supermarkets across the UK.
“By building on our successful partnership with Just Eat, we are excited to introduce another fast and convenient option for our customers to get Morrisons groceries delivered straight to their door,” says Morrisons Online Operations Director Charlotte Exell.
“We’re committed to offering great value and high quality products to our customers however they choose to shop.”
Just Eat (which acquired Menulog in Australia in 2015), is offering free delivery on all Morrisons grocery products (with a total basket value of over £15) until the end of 2024.
The on-demand delivery platform first launched its retail expansion in 2022, and its retail and grocery offering now covers over 78% of UK postcodes.
We’re seeing a huge appetite for on-demand grocery from consumers, with over a million customers having purchased groceries via Just Eat last year alone,” says Just Eat UK Director of Strategic Accounts Amy Heather.
“As our customers increasingly seek convenience, extending our partnership with Morrisons signals this significant growing demand and our commitment to providing choice and value to consumers so that they can get whatever they need, wherever and whenever they need it.”