Woolworths has launched what is said to be Australia’s first digital supermarket trolley, allowing customers to “scan and bag” items and track their spend as they shop.
The Scan&Go Trolley trial is currently available at Woolworths Windsor in north west Sydney.
Scan&Go Trolley is the next evolution of Scan&Go and eliminates the need for customers to use their own mobile device to scan. Using their Everyday Rewards card, customers unlock a tablet style device from the charging wall at the front of the store, attach it to their trolley and start shopping.
“Our customers are looking for us to deliver both value and convenience. Scan&Go Trolley is market leading innovation that will help them both save time and balance the budget on their supermarket shop,” says Woolworths idX Managing Director Faye IIhan.
“Pending feedback from our customers, we hope to introduce Scan&Go Trolley in more of our supermarkets nationwide, along with some additional features in the coming months, including the ability to pay for their groceries on the device.”
Scan&Go Trolley has been developed in-house by Woolworths Group digital teams in close collaboration with supermarket operations.
According to the retailer, the introduction of the Scan&Go Trolley will have no impact on the rosters or roles of Woolworths store team members.
Scan&Go Trolley will be offered to customers as a new way to complete their shop and there will be no change to the existing methods, says Woolworths, including the option to be served by a team member at an assisted checkout, using the self-service check out, pick up via Direct to Boot or online delivery.
The original Scan&Go app was first introduced in 2018 and allows customers to scan goods with their smartphone as they walk through the store and pay in the app before tapping off at a dedicated kiosk. Scan&Go is currently live in over 74 Woolworths supermarkets.
Scan&Go Trolley will be rolled out to an additional nine Sydney supermarkets over the coming weeks.