With the cost-of-living crisis impacting 80% of Australian families, many are feeling the pinch and looking for ways to save. To address this, Saveful has launched Saveful September – a month-long campaign that aims to empower and enable Australian families to save money, save food and save time.
Coinciding with the International Day of Awareness of Food Loss and Waste (29 September), the Saveful September campaign emphasises that the easiest way to save money and time, without compromising health or lifestyle, is by saving food.
It will offer practical tools through the Saveful app to help families save money, food and time. Everytime users cook a Saveful Meal in September, they will go in the draw to win 1 x 5 $1000 worth of groceries.
Small changes in household habits can have significant impacts, benefiting both family budgets and the planet.
“At Saveful, we are dedicated to helping Australian families put more food on their tables through healthy and sustainable choices and are incredibly proud of the app that is using innovative technology to provide families with practical and tangible solutions to save money, food and time,” said Kim McDonnell CEO and Founder of Saveful.
“We are proud to collaborate with numerous brands – both local and global, and industry supporters who share our commitment to supporting Aussie families.”
Uniting leaders for collaborative action
Saveful brings together industry leaders to tackle food waste across the supply chain. Collaborating with Saveful ambassador and partner Matt Moran and founding partners such as BEGA, Nestle, Birds Eye, and Goodman Fielder, Saveful is also excited to welcome new partners including SunRice, SPC, Gander, Yume Foods and industry supporters the Compass Group and OzHarvest Use It Up.
With the support of Saveful’s extensive partner network, the Saveful September message will be amplified across social and digital media channels, staff activations, in-store and at point of sale, all with the goal of reaching every Australian family.
“Farmers Union Greek Style Yogurt is working hand in hand with Saveful to promote ways consumers can get the most out of their weekly shop and reduce their food waste,” Farmers Union Greek Style Yogurt Marketing Manager Simone Formisano.
“Goodman Fielder has a goal to halve food waste by 2030, from the farm right through to the home; we are therefore proud to have our Praise brand partner with Saveful and are really excited to see Saveful helping Aussies to reduce food waste,” said Goodman Fielder’s Sustainability Lead Rose Gooding.
“Nestlé is delighted to be partnering with Saveful through Maggi,” said Nestlé General Manager, Foods Oceania, Susan Catania. “The app is such a fun, powerful and practical tool – we know Australians are going to embrace being able to see the impacts of their actions at home in such a positive way.”
Since launching in November 2023, Saveful has gained more than 20,371 users across Australia and has helped families save money, food and time:
- Estimated potential money saved: $42,243.47.
- Estimated potential food saved: 2,885.87kg.
- Estimated potential carbon saved: 5,482.47.