Friday, November 1, 2024

ALDI ramps up Christmas and summer ranging

ALDI has released its biggest ever frozen Christmas range, meeting demand for convenience this festive season.

Research commissioned by the retailer reveals 66% of Aussies are flocking to the freezer to pull their Christmas feasts together, with 32% even confessing to passing off a frozen find as a homemade dish to impress with a delicious dinner.

Aussies are turning to the freezer for ease when cooking for a large group (50%) and because it saves time when cooking (45%).

ALDI’s Shopping Expert Kylie Warnke says Christmas should be all about enjoying the company of your loved ones and having time to make memories and share good food.

“Our research shows Aussies spend on average, four hours preparing food for Christmas day,” she said. “We’re hoping to make the day feel a little lighter on prep with our biggest ever frozen range so there’s something for everyone.”

From favourites to something special

ALDI’s 2024 Christmas freezer range has doubled in size making it the biggest range to date and bringing two solutions to suit every taste and budget.

The aptly named Christmas Favourites range covers family’s most loved dishes to put on a special spread that doesn’t break the bank.

“Our Christmas Favourite range keeps it simple for the season,” Ms Warnke said.

“At an even more affordable price point, this range covers all the Christmas classics from a whole turkey for only $29.99, or garlic and herb roast potatoes for a joyfully low $3.99. This year we’re adding eight new items to bolster the range with some twists on Christmas must-haves. Aussies will be extra merry to try the brand-new entertainer ice confection for a Good Different take of a dessert classic.”

For those looking to go a little extra this year, the Specially Selected collection is returning with 13 new items and flavour variations.

“It is jam-packed with premium frozen dishes to level up your Christmas spread, while you keep your cool in the kitchen,” Ms Warnke said.

“Fan favourites like the XL tiger prawns ($29.99) and lobster puff pastry canapes ($6.99) are coming back due to popular demand. As well, customers will be jingling with joy to hear the lobster tails with garlic butter glaze ($34.99) are returning – and retaining its 2023 price. With more seafood delights and scrumptious desserts debuting in this range, there is sure to be something new to pop in the trolley every week in the lead up to the big day!”

Limited Time Only Summer range

This week, ALDI also dropped its latest Limited Time Only range, featuring over 40 seasonal products to help consumers indulge without breaking a sweat over budget.
The range includes healthy treats, delectable desserts, party staples and hassle-free dinners.

“When we curated our range of Limited Time Only products, we always keep our customers in mind offering everything from budget friendly meals to delicious treats for everyone to enjoy this summer,” Ms Warnke said.

“From new delicious products to returning favourites, the range includes time-saver goodies like the Orchard & Vine Protein Smoothie Mix ($6.99), something for the sweet tooths like our NEW Sweet Haven Mini Churros 180g ($5.99), and the return of the viral, Fig Infused Goat Cheese Pearls ($4.99.) There’s something for every occasion and every budget in this range, perfect for entertaining this festive season!”

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