Saturday, November 23, 2024

Refreshing addition to Bickford’s adult soft drinks

Iconic Australian brand Bickford’s has launched two new flavours in its Carbonates range: Cloudy Lemonade and Pineapple Passionfruit.

Available in both 250ml cans and 1-litre bottles, the versatile adult soft drinks arrive just in time for summer get-togethers and festive celebrations.

Bickford’s Carbonates are said to bring a refreshing twist to cocktails, mocktails, or can be enjoyed on their own over ice.

Cloudy Lemonade is a classic lemonade offers a beautifully balanced blend of citrus zest and sweetness, with a refreshing tartness that’s perfect for mixing with your favourite spirits or enjoying as a thirst-quenching sip on a hot summer day.

Pineapple Passionfruit is a tropical delight, combining the luscious sweetness of pineapple with the tangy notes of passionfruit, delivering a vibrant and uplifting taste experience that’s ideal as a mixer or a standalone treat.

The two new flavours coincide with Bickford’s refreshing its Carbonates range, formerly branded as Bickford & Sons Mixers, under the unified Bickford’s trademark. This transition is part of the company’s comprehensive livery update, reinforcing its position as a modern classic while staying true to its roots as a trusted Australian brand.

“Consumers today are seeking more adventure with their flavour choices, looking for beverages that can adapt to their mood and the occasion – they want something that feels indulgent yet balanced, with flavours that can enhance their drinks or stand on their own. Our adult soft drinks meet that demand, offering the perfect blend of refreshment and versatility,” said Chris Illman, Bickford’s Group Head of Marketing, Sales, and Hospitality.

“With over 150 years of history, Bickford’s is dedicated to creating products that bring people together. Our new Cloudy Lemonade and Pineapple Passionfruit are not just mixers; they’re a celebration of flavour that perfectly complements the spirit of summer entertaining.”

The beverages are now available from Coles stores nationwide.

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