After more than 40 years of transformative leadership, Michael Simonetta will retire as CEO of Perfection Fresh at the end of June. The fresh produce company has announced the new CEO, Rod Quin, will join the business on 5 May before assuming the role on July 1.
Throughout his career, Mr Simonetta played a pivotal role in shaping both Perfection Fresh and Australia’s fresh produce industry. He introduced game-changing products like Broccolini to Australia (over 600 million bunches sold since 1999), Qukes, and Calypso mangoes; developed the country’s largest glasshouse; and significantly expanded Australians’ access to high-quality fresh produce.
His leadership has also been instrumental in driving innovation, sustainable practices, and industry growth, says Dave Chen, Chairman of Perfection Fresh.
“Michael has built a legacy that extends beyond business – his innovation and passion have fundamentally changed how Australians experience fresh produce,” he said.
Mr Simonetta will continue to be part of Perfection Fresh through three key roles. He will become a Non-Executive Director on the Board, supporting the company’s strategic direction. Additionally, he will play a crucial role in assisting the new CEO with the search and sourcing of new, unique vegetable and fruit genetics. Mr Simonetta will also collaborate with the CEO in the development and expansion of our international market presence, focusing on growing our unique brands and varieties.
Reflecting on his career, Mr Simonetta said “It has been an incredible journey, and I am immensely honoured by what we have achieved together. I am confident that Rod will continue to drive Perfection Fresh’s success, and I look forward to supporting the company in my new role on the Board.”
Mr Quin brings extensive global experience in agribusiness and food production to the role, having held leadership roles at Fonterra, Westland Milk Products, and Roquette. His expertise in strategic growth, innovation, and supply chain leadership is hoped to further strengthen Perfection Fresh’s position as a market leader.
“I am honoured to join Perfection Fresh and build on Michael’s incredible legacy,” he said.
“Perfection Fresh will remain a driving force in the fresh produce industry, with an unwavering commitment to delivering great-tasting, high-quality, and unique, branded produce. Our mission remains the same – making the goodness of fruit and vegetables a bigger, more loved part of every diet.
“Our legacy of innovation – across varieties, branding, and farming practices – will continue to define our next chapter,” said Mr Quin.