Giddy Citizen, an Australian brand that creates products for everyday wellness, has created a prebiotic, probiotic, and postbiotic soda that’s high in fibre: Giddy Fizz.
With a focus on gut health, refreshing flavours, and functional benefits, Giddy Fizz is said to offer consumers a guilt-free alternative to traditional sodas, making it the perfect choice for anyone looking to enjoy their favourite drinks without the sugar and artificial additives.
“We created Giddy Fizz with the CSIRO because I couldn’t bear watching people – especially kids – reach for Coca-Cola and other such sodas, knowing how harmful it is to their health,” said Founder Georgina Woods. “Instead, they could be sipping something that truly loves them back.”
Targeting Australia’s fibre gap
Most Australians aren’t getting enough fibre, with over 80 per cent of adults falling short of the recommended daily intake. The Australian Dietary Guidelines suggest that women should aim for 25g per day and men 30g per day, yet many struggle to meet these targets.
With 9g of fibre per can, Giddy Fizz is claimed to be the highest-fibre drink on the Australian market, helping to close the fibre gap while supporting gut health and digestion.
Powered by a unique blend of prebiotics, probiotics, and postbiotics, it nourishes the gut microbiome while delivering all the effervescent fun of a soft drink.
It’s also 98% sugar-free, made with 100% natural ingredients, and free from preservatives or artificial flavours.
“We’re on a mission to change the way people think about soft drinks,” says Olivia Woods, Social Media Manager of Giddy Citizen.
“Giddy Fizz isn’t just a refreshing soda – it’s a step toward a healthier future, where enjoyment and wellness go hand-in-hand. We believe that consumers deserve a better option – one that makes them feel good about what they’re drinking, both for their health and for the planet.”
Giddy Fizz is available in Strawberry Vanilla, Cola, and Orange Sunset. More exciting flavours are set to launch in 2025.
“Giddy Fizz is just the beginning – we’re continuously exploring new ways to shake up the beverage industry with exciting, functional options,” Ms Woods said.