Green’s, the creator of Australia’s popular baking mixes, is expanding its delicious range of bakery treats, ready to be enjoyed.
Green’s new extended bakery range of cakes and lamingtons bring the “ultimate” indulgence to consumers. Crafted for convenience and for “pure delight”, enjoy the new range during casual afternoon teas, family gatherings and special events. Now available in the bakery aisle at Coles nationally.
According to Green’s, “These members of the Green’s bakery family represent a strategic addition to the cake category that meets the needs of today’s busy consumer, while also responding to the growing demand for high-quality, indulgent and nostalgic bakery products.”
The range includes:
Green’s Swirly Cakes – With vibrant colours and unique flavour combinations, Swirly Cakes are designed to capture attention and provide a sweet, nostalgic experience, perfect for families and those seeking a moment of joy. Ideal for on-the-go snacking or as an indulgent treat. Available Raspberry & White Choc, and Double Choc.
Green’s Lamingtons 4-pack – Green’s continues to innovate with the new Deluxe White Choc Lamingtons, a fresh take on the beloved classic. Its indulgent flavour profile is designed to appeal to premium consumers seeking a modern, high-quality twist on a traditional favourite.
Green’s Jam & Cream Lamington Roll – The Deluxe Jam & Cream Lamington Roll is a twist on the classic, offering a convenient and indulgent dessert option that’s “perfect” for family gatherings, parties, after-dinner treats and an ideal base for traditional recipes such as trifles or even tiramisu.
“We are thrilled to expand our lamington range and introduce new cakes and lamingtons ready to be enjoyed by Australian consumers,” says Juliette Roberts, Green’s Senior Brand Manager. “At Green’s, we’ve been creating delicious moments for over 40 years, and we’re so excited to bring these new bakery treats to our loyal customers.
“Whether you’re enjoying a quick snack or celebrating with loved ones, Green’s is here to make every moment just a little sweeter. We are confident our new offerings will resonate with today’s consumers and further strengthen Green’s position in the bakery category.”
Launch support and promotional campaign
The launch of Green’s new bakery items will be supported by an integrated marketing campaign designed to drive awareness and engagement. This will include a national PR campaign, a sampling campaign, influencer partnerships, radio promotions, and targeted promotional activities aimed at young Australian families.
Additionally, the national launch coincided with International Day of Happiness on 20 March. To celebrate, Green’s distributed free cakes and lamingtons across key locations from the Green’s Kombi of Smiles, with the goal of spreading joy and bringing smiles to Australian consumers.
Available now at Coles Supermarkets nationally:
- Green’s Swirly Cakes in Double Choc & Raspberry & White Choc (RRP $5)
- Green’s Deluxe Jam & Cream Lamington Roll (RRP $6)
- Green’s Deluxe White Choc Lamingtons (RRP $4).
*All prices are recommendations only. See stores for actual prices.
The new range joins the existing Green’s bakery family, including the Deluxe Triple Chocolate Lamingtons and Deluxe Strawberries & Cream Lamingtons, both available in supermarkets nationally.
