Lurpak® Plant Based has launched on Australian supermarket shelves. The new product is a “great-tasting” addition to the fridge, giving “food lovers all over the country a flavourful boost to plant-based meals – whether it is melted into a hearty vegetable soup, spread over warm toast or roasted over crispy golden potatoes.”

Lurpak® Plant Based is said to “deliver a distinctive, delicate, fresh and creamy taste for anybody looking to add more plant-based products into their diet,” according to the brand. “The new product offers the great taste and quality that you would expect from Lurpak®.”

Spreadable straight from the fridge, and vegan certified, Lurpak® has applied its “expertise to create a mouth-watering, high-quality plant-based product.”

Thomas Smith, spokesperson at Lurpak® said: “Whatever you think about plant-based, think again. With Lurpak® Plant Based, you can add some extra excitement into your meals and elevate your plant-based cooking.

“Genuine excellence and mouth-watering flavour doesn’t just come out of nowhere, and Lurpak® has an uncompromising approach to making real, quality products since 1901.”

Lurpak® Plant Based is available from the end of June at Woolworths and IGA supermarkets nationwide in a convenient 400g tub perfect to fit into your fridge.

For more information, visit Lurpak®.