Brand SA is bringing back Buy SA Week from 28 July to 3 August 2025, giving South Australians a chance to discover and celebrate everything local – from iconic brands to boutique, artisanal surprises.

Last year’s inaugural Buy SA Week saw local businesses across the state connect with their communities to champion the ‘Buy SA. For SA.’ message. Organisers say 2025 is set to be even bigger and better.

What’s on

• Official launch at AFL Showdown – 26 July. Kick things off with a bang at South Australia’s most important day of sport at Adelaide Oval – with giveaways and competitions you don’t want to miss.
• Snack local with tastings & giveaways – all week. Sample some of your favourite local brands at supermarkets and retailers across the city and regions including Rundle Mall and Barossa Valley.
• Cooking demonstration at Adelaide Central Market – 1 August. See Nabula Brdar from Supermarket Swap and Masterchef’s Larissa Sewell in action, using the best local ingredients from the market to cook a delicious recipe that is all about homegrown goodness!

Get involved

South Australian businesses who are registered to use the State Brand can get involved with Buy SA Week 2025 by:

• Planning an activity. From tastings, special offers, or competitions, be part of this statewide campaign to promote your business, reach new customers, and showcase the best of SA.
• Getting social. Social media assets will be available for download. Consider promoting Buy SA Week through your social media channels and tagging @brandsouthaus & #BuySAweek.
• Buying merch. Amplify the ‘Buy SA. For SA.’ message in your shop or business. Point-of-sale items are available for purchase or download online including window decals, counter cards, wobblers, product stickers and more.