Standard Products, the minimalist Japanese lifestyle brand by DAISO Industries, is bringing its curated home and lifestyle range to two new Australian cities.
Following a successful Australian debut at Westfield Parramatta, Sydney in December 2024, Daiso Industries (Australia) is expanding Standard Products into Melbourne and Canberra. Both new stores are set to open by the end of 2025.
“The response in Parramatta showed us there’s strong interest in Japanese-designed products that are both practical and affordable in Australia,” said a spokesperson for DAISO Industries.
“Our customers have spoken, and we are excited to now bring our brand into Melbourne and Canberra.”
Standard expectations
First launched in Shibuya, Tokyo in 2021, Standard Products now operates over 180 stores worldwide across Japan, Singapore, Taiwan, Australia, the United States, and New Zealand.
Built on the idea that “a little bit better is always really nice,” Standard Products offers a curated range of homewares, kitchenware, travel goods, stationery, and lifestyle essentials. With a focus on natural textures, neutral tones, and durable quality, the products are designed to blend seamlessly into the home.
Standard Products has received multiple Good Design Awards since its launch. Operated by the Japan Institute of Design Promotion, the awards recognise excellence in user experience, sustainability, and ingenuity. In 2024, Standard Products was awarded the Good Design Award for the Facial Cleansing Soap and Fluffy Towel, reflecting the brand’s commitment to thoughtful, high-quality product design.
New stores
The new stores will be located at Midtown Plaza, Melbourne CBD (300sqm) and Westfield Belconnen, Canberra (305 sqm).
Customers can expect to find approximately 2,000 original items, including homewares, tableware, travel goods, stationery, cleaning, organisation and more.
Standard Products is said to offer affordable, well-designed home products that strike a balance between functionality, affordability, locally sourced in Japan, eco-friendliness, and minimalist aesthetics.
