Drakes Supermarkets is now the new Principal Partner of basketball team Adelaide Lightning.

As part of the exclusive partnership, the retailer will feature prominently on the front of the Adelaide Lightning jersey, cementing its support as a visible symbol of long-term investment in women’s basketball in South Australia.

The collaboration will also extend beyond game day, according to a statement, championing the growth of women’s sport, elevating elite athletes, and inspiring future generations by promoting healthy diets and active lifestyles.

Drakes will provide nutritional support to fuel Lightning players throughout the season, while also showcasing fresh food and healthy options to fans at home games.

Drakes Director John-Paul Drake says the retailer is proud to partner with one of the country’s most recognised and decorated women’s basketball teams.

“Supermarkets, like sports teams, are the heartbeat of any community; they bring people together and create connections,” he says.

“We’re so excited for this opportunity to be a part of something bigger, to make a difference in the lives of not just this generation of WNBL stars, but of all the young women they will inspire.”

Adelaide Lightning CEO Melanie MacGillivray says the partnership represents a milestone moment for women’s basketball in SA.

“Drakes Supermarkets is a South Australian success story, and we are incredibly proud to welcome as our Principal Jersey Front Partner,” she says.

“To have such a well-respected and community-driven brand on the front of our jersey is a powerful message about their commitment to women’s basketball, our athletes and the next generation of fans.”

The Adelaide Lightning will officially debut the new Drakes-branded jersey at the start of the upcoming WNBL season, marking the beginning of an exciting new chapter.