Cartology has extended its retail out of home partnership with property company Region Group.

As part of the renewed agreement, Cartology will continue to install, manage and operate their extensive digital screen network in Region centres, which includes the addition of 26 new small-format screens. These new screens bring Cartology’s total small format retail out of home presence in Region Group centres to over 320. 

The Region portfolio, encompassing over 2000 specialty tenants and anchored by key retailers including Woolworths and Coles, is said to provide a “powerful” platform for brands to connect with regional and metro-based shoppers across Australia.

Cartology Head of Commercial Partnerships (ROOH) Greg Power says the retail media company is incredibly pleased to extend its successful partnership with Region Group.

“Through Cartology’s deep understanding of customers, our retail out of home network goes from strength-to-strength, giving brands the scale and targeted reach to connect with high-frequency shoppers, delivering impactful interactions, everyday,” he says.

Region Group Partnerships Manager Mircina Mayas says the property company’s long-standing partnership with Cartology is built on a shared vision for creating exceptional customer experiences.

“Through our retail partnerships, we deliver more connected and valuable shopping experiences across Australia,” she says.