BIG W has added 420 new products from 22 new brands to its skincare, makeup and haircare range.

According to the retailer, Australians can shop high quality and affordable cosmetic products for less, with 72% of its range available for under $25, of which one in two products are under $15.

BIG W says the move was shaped by how consumers are engaging with brands on social media, with TikTok in particular fuelling demand for the new products in the range. 

Part of the expansion includes the launch of the retailer’s first-ever own brand bath and body range, ‘Beauty Bar’. The collection features products like body butters, body scrubs, lip oils, and bubble baths for under $12, and bath bombs for $6, all infused with globally “in-demand” fragrances such as gourmand sticky date, jam donut, and vanilla honey.

“We’ve scoured the globe and kept a close eye on social media trends to bring the most buzz-worthy brands directly to our stores, giving Aussies a luxe-for-less shopping option. This includes the launch of our own brand Beauty Bar, which brings the latest viral scents to life in bath and body products our customers are looking for,” says BIG W Beauty Category Manager Taylah Gahan.

“This range revamp means it’s never been easier for Aussies to shop their favourite brands in one place, at prices that won’t break the bank. Not only have we refreshed our range, but we’re also enhancing our stores, to provide shoppers with a beauty shop within shop experience and great customer service in our BIG W stores.” 

Among the new brands is a number of Australian founded businesses, including Skin Control and BOOST LAB. Additionally, Quick Faced and Quick Mist will be stocked in BIG W stores exclusively.

Additionally, with Korean beauty rising in popularity online, BIG W is now stocking leading skincare brands Skin1004, Frudia, Some By Mi, and COSRX.