Spending on blockbuster sport and music events overshadowed Black Friday sales in November, according to the latest CommBank Household Spending Insights (HSI) report.

Perth saw the Ashes cricket series take place, while concerts by AC/DC, Oasis and Metallica were held across the country. Add in the release of the movie Wicked: For Good boosting cinema spending, and recreation became the clear standout over the month.

“Households prioritised experiences in November, and the month’s busy calendar of sport and entertainment provided a strong boost to spending,” says CBA Head of Australian Economics Belinda Allen.

The HSI shows household spending rose 0.5% in November in seasonally adjusted terms, as nine of 12 categories recorded gains.

Recreation was the clear standout, up 1.6%, followed by insurance and motor vehicles (both up 0.9%). Hospitality and household goods also rose 0.7% each.

On the downside, utilities recorded a 2.1% fall as the last of the energy rebate payments impacted the category over November, while food and beverage goods slipped 0.2%. Transport was flat for the month.

Black Friday’s impact

Black Friday sales still contributed to spending growth in November, with electronic stores, clothing stores and furniture stores all recording significant spending lifts.

This category trailed recreation, however, marking a shift from previous years when discount events dominated November. Australians appeared to spread their spending more evenly across categories and months this year, rather than concentrating purchases around major sales periods.

“Patterns of consumer spending have evolved over recent years as sales events have shifted to as early as October, and we’re seeing less lumpiness in spending as a result,” says Ms Allen.

Looking ahead

CBA says the resilience in household spending suggests the economy is entering 2026 with solid momentum. While discretionary categories are thriving, it adds, this sustained strength could influence monetary policy.

“The risk of a potential rate hikes in 2026 gained traction over the past month and is now elevated post the hawkish December RBA meeting. Robust spending will be part of that conversation,” says Ms Allen.

“For now, households appear well-positioned, with incomes and savings supporting confidence.”