BIG W is dropping the shelf price of more than 2000 products, promoted as part of its ongoing commitment to support customers manage cost-of-living pressures.

From today (16 April), shelf prices on products spanning skincare, beauty, decor, kitchenware, gaming, toys and technology will drop by an average of 13.5%.

“Our customers are telling us they’re worried about the impact the rising cost of living is having on their household budgets, so we wanted to make a tangible difference every time they shop with us,” BIG W Chief Commercial Officer Christine Faulkner.

“Customers can now save on thousands of products across the store – from household staples like tissues and toothpaste, through to Barbie dolls and air fryers.

“For decades we’ve been known for our incredible value, whether it’s our affordable clothing offering or best price books. By dropping shelf prices, we’re expanding our commitment to the great value customers already find online and across our stores.”

BIG W’s beauty and personal care section is a key focus of the Price Drops – and, according to the retailer, has been given a makeover to help make self-care more affordable. Prices have dropped by an average of 14% across over 1600 products in this category.

BIG W has also slashed prices on select decor pieces from its new and “on trend” autumn/winter range. Essential kitchen appliances are said to be now more affordable, too.

The Price Drop extends to kids big and small, covering toys from big brands like Nintendo, Barbie and BIG W’s own Somersault range.

Greater savings will be available for shoppers if promotions are applied to these new shelf prices. Customers can also save more by scanning their Everyday Rewards card at the check-out and boosting BIG W offers available prior to shopping.

New tags highlight the new lower shelf price compared to the previous amount to help customers see their savings at the shelf. Additionally, new Price Drop tickets will help shoppers identify what items are available at a new lower price.