Australian brands including Goodman, Aesop, Peppers, Harris Farm Markets, Australia Post, and Dexus rank highly for sustainability perceptions across environmental, social, and governance pillars, according to the Sustainability Perceptions Index 2026 from Brand Finance, the “world’s leading” brand valuation consultancy.

The Sustainability Perceptions Index 2026 reveals which brands are perceived to have the strongest commitment to sustainability globally, the changing role of sustainability in driving demand, and the large amounts of value tied to sustainability for the world’s biggest brands. 

Brand Finance data reveals sustainability’s influence as a driver of consumer choice is stabilising across industries globally. Based on the iteration out of 48 sectors analysed, 24 saw a decline in sustainability influence between 2025 and 2026, compared to 38 in the previous cycle.

Australia highlights

In Australia, brands such as Goodman and Aesop stand out for environmental sustainability perceptions, while Peppers and Harris Farm Markets are perceived strongly on social sustainability, and Australia Post and Dexus are recognised for governance and being well managed.

“Goodman embeds sustainability across its global property portfolio, focusing on energy-efficient, low-emission assets, renewable electricity, and progress towards carbon neutrality. Aesop reinforces its environmental positioning through ethical sourcing, vegan formulations, and circular design, including recycled packaging,” according to Brand Finance Australia.

“On the social front, Peppers and Harris Farm Markets demonstrate strong community engagement. Peppers reduces single-use plastics, improves waste management, and supports local communities through partnerships, including with Indigenous groups. Harris Farm Markets advances social impact through community programmes, reducing food waste, and supporting local initiatives.

“In governance, Australia Post and Dexus stand out with structured sustainability frameworks. Australia Post is advancing its 2030 Sustainability Framework, while Dexus focuses on decarbonisation, climate resilience, and transparent governance aligned with net zero goals.”

Brand Finance Australia Managing Director Mark Crowe said: “Australian brands such as Goodman and Aesop demonstrate how sustainable property development and responsible sourcing can support environmental perceptions, while Peppers and Harris Farm Markets highlight the role of community engagement in driving social impact.

“Meanwhile, Australia Post and Dexus underscore the importance of governance discipline and long-term decarbonisation strategies in reinforcing sustainability perceptions. Sustainability remains a key factor in brand choice, but its global influence is starting to plateau, as fewer sectors report declines than in previous years.”

Global highlights

• Google overtakes Apple to top all brands with highest Sustainability Perceptions Value, reaching $41.9 billion.
• Apple has the most to gain from communicating more overtly about sustainability – its ‘Sustainability Gap Value’ is $2.6 billion.
• Tesla’s green reputation continues to slide for a third year running, losing $7.7 billion in sustainability-related brand value.
• Patagonia, Lush, Alnatura, Michelin, and Tata Group are among leaders for sustainability perceptions in US, UK, Germany, France and India.