Between 2013 and 2015, the proportion of Aussies aged 14-plus eating chocolate at least once in an average four weeks grew from 65 per cent to 69 per cent, according to Roy Morgan Research.
This surge in chocolate eating can be seen across chocolate bars, chocolate blocks and boxes of chocolate. In 2015, 52 per cent of Aussies consumed chocolate bars in any given four weeks, up from 48 per cent in 2013. Forty-three per cent enjoyed chocolate blocks (up from 40 per cent) and 19 per cent tucked into boxed chocolates (up from 17 per cent).
Overall, chocolate consumption by Aussie men grew from 62 per cent to 66 per cent, with marked increases in the proportions eating bars, blocks and the boxed variety. Total consumption also rose among women, from 69 per cent to 72 per cent, a growth that can again be seen across all three chocolate categories.
Looking at chocolate by brand, Cadbury is particularly beloved in Australia, topping the list for chocolate bars, blocks and boxed chocolates eaten in any given four weeks.
Cadbury 50g bars/pocket packs are the most widely-consumed chocolate bar, eaten by 17 per cent of Australians (or 3.2 million people) in an average four weeks; Cadbury Dairy Milk (12 per cent) trounces other chocolate blocks, and Cadbury Favourites tops the boxed-chocolate category (five per cent).